GSMLS Brokerage Market Share Analysis

Complete market coverage: 2000-2025 | 596,000+ closed transactions | $280B+ in volume | Data as of March 2025

Weichert Combined Sides (All Time)
211,951
$94.3B volume | #1 by transaction count
Coldwell Banker Combined Sides
182,965
$96.8B volume | #1 by dollar volume
Weichert Market Share (2025)
9.9%
Down from 23.7% in 2000
CB Market Share (2025)
14.9%
Stable from 18.6% in 2000
eXp Realty Market Share (2025)
4.1%
From 0% in 2016 (fastest grower)

Top 20 Brokerages: Combined Transaction Sides (All Time, 2000-2025)

Top 25 Brokerages: Listing vs. Buyer Side Breakdown (All Time)

Brokerage Listing Sides Buyer Sides Total Sides Total Volume Listing %

Price Band Insights (2020-2025)

Coldwell Banker dominates above $500K with 17-19% share. Below $300K, Weichert leads (13.1%). In the $2M+ luxury tier, Prominent Properties SIR (14.0%) and Keller Williams Realty (13.1%) nearly match Coldwell Banker (17.3%). Compass holds 6.6% of $1M-$2M transactions and 6.5% of $2M+.

Market Share by Price Band (2020-2025, Listing Side)

Single-Family: Top Listing Brokerages (2020-2025)

Condo/Townhome: Top Listing Brokerages (2020-2025)

Geographic Dominance (2020-2025)

Morris County: Coldwell Banker (5,367 sides) and Weichert (4,410) dominate, with KW Metropolitan (2,260) third. Essex County: CB leads (3,589), with KW NJ Metro (1,859) and KW Realty (1,311) strong. Compass (1,009) and Prominent (1,224) punch above weight in Essex luxury. Union County: CB leads (4,080), but KW Realty (1,935) is #2 ahead of Weichert (1,826). Prominent SIR holds 983 sides with a $1.2M avg price. Sussex/Warren: Weichert dominates rural markets. KW Real Estate leads Warren.

County-Level Market Share: Top 5 Brokerages (2020-2025, Listing Side)

County Breakdown: Top Brokerage by County (2020-2025)

County#1 BrokerageSides#2 BrokerageSides#3 BrokerageSides
MorrisColdwell Banker5,367Weichert4,410KW Metropolitan2,260
EssexColdwell Banker3,589Weichert2,222KW NJ Metro1,859
UnionColdwell Banker4,080KW Realty1,935Weichert1,826
SomersetColdwell Banker3,989Weichert2,169KW Towne Sq1,379
HunterdonColdwell Banker2,745Weichert1,879KW Real Estate715
SussexWeichert2,696Coldwell Banker1,606Realty Exec.1,227
WarrenWeichert1,760KW Real Estate825Coldwell Banker817

Dual Agency Findings (2020-2025)

Coldwell Banker leads at 28.0% dual agency rate, followed by Weichert at 26.0% and KW Realty at 25.2%. Weichert's dual rate has been declining steadily from 36.4% (2015) to 24.6% (2025), a 12-point drop. This signals eroding in-house capture as agents scatter to competing firms. Compass's dual rate is climbing (15.8% in 2020 to 26.4% in 2025), suggesting growing agent density and brand pull.

Dual Agency Rate Over Time: Key Brokerages

Dual Agency Rate by Brokerage (2020-2025)

SP/LP Ratio: Dual vs Non-Dual (2020-2025)

Winners and Losers: 2020-2022 vs 2023-2025

BHHS Fox & Roach surged +363.8% (likely rebrand/merge). eXp Realty grew +29.5%. Compass NJ +19.1%. On the decline: BHHS NJ Properties collapsed -89.3% (rebrand to Fox & Roach). KW Mid-Town Direct -53.3%. RE/MAX Preferred -49.2%. Weichert -40.8%. RE/MAX Select -44.0%. Note: Some changes reflect rebranding (BHHS NJ to Fox & Roach), not organic loss.

Listing Side Change: 2020-2022 vs 2023-2025

Momentum Table: Recent Period Shifts

Brokerage2020-2022 Sides2023-2025 SidesChange %